Gondry's film and installation at Deitch Projects, Be Kind Rewind, presents a refreshing view of culture, putting value on process and participation over product and profit. Making computer games out of ourselves, our movement vocabularies and the environments we inhabit, follows this same philosophy.
“I don’t intend nor have the pretension to teach how to make films. Quite the contrary. I intend to prove that people can enjoy their time without being part of the commercial system and serving it. Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution.”-Michel Gondry
nice moves: Cavin Moore
nice music: Real Nice by Should Have Thought of That
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